APPMailUp ConnectorTurn Salesforce into the operations hub for your MailUp campaigns. Manage Email and SMS communications, multi-company audiences, incremental sends, real-time statistics and contact subscription preferences from a single platform — eliminating manual work and maximizing control over your marketing initiatives.
MailUp Connector for Salesforce is a solution built natively on the Salesforce platform that lets you manage the entire lifecycle of MailUp communication campaigns directly within the CRM, with no need to access external systems.
The solution enables Marketing teams to create and manage Salesforce campaigns, select the target recipients and orchestrate the sending of communications through MailUp while keeping Salesforce as the single place to work and monitor.
Starting from a Salesforce Campaign, users can select and manage the recipient contacts, choosing the most appropriate channel between Email and SMS. For email communications they can use text content or select one of the HTML templates available within MailUp. Before sending, a preview function lets you check the content of the communication and either send it immediately or schedule it for a future date and time.
The integration also supports multi-company scenarios, allowing a single Salesforce Campaign to be linked to different MailUp lists and communications to be managed across multiple companies, brands or business units using dedicated configurations for each operating context.
Automatic synchronization between Salesforce and MailUp ensures that campaign recipients are always aligned with the target defined in the CRM. The solution also supports progressively adding new contacts to the same campaign, enabling incremental sends to new recipients only, without duplicating communications already sent.
Once the send is complete, users can monitor campaign performance directly in Salesforce thanks to a real-time, on-demand integration with MailUp. For every contact in the campaign, detailed information is available — opens, clicks, delivery status, bounces, unsubscribes and other engagement metrics — providing a complete view of marketing effectiveness.
The solution also offers a complete view of MailUp subscriptions directly within Salesforce records. For each Lead or Contact involved in the campaigns, you can review the MailUp lists they belong to, their subscription or unsubscription status, communication preferences and the detail of active subscriptions, ensuring centralized information management without the need to access the MailUp platform.
Create and manage marketing campaigns directly in Salesforce using existing processes, permissions and corporate governance. Populate the campaign with Salesforce Leads and Contacts, defining the target of the communications to send.
Link a single Salesforce campaign to a MailUp list to support multi-brand, multi-company or multi-business-unit scenarios.
Select the most appropriate channel between Email and SMS directly from within the Salesforce campaign. Use text content or select HTML templates already available in MailUp. Preview the final message content before sending to check its accuracy and impact.
Send the communication immediately or automatically schedule its distribution for a specific date and time.
Keep Salesforce and MailUp aligned by automatically synchronizing campaign recipients. Add new recipients to existing campaigns and run subsequent sends to new contacts only.
Retrieve campaign statistics from MailUp in real time directly within Salesforce. View detailed information for each recipient — opens, clicks, deliveries, bounces and unsubscribes. Review the associated MailUp lists, subscription status and communication preferences directly in Salesforce records.